20 February 2018


“We’ve needed infrastructures such can handle potentially large amount of business growth. All e-commerce Project of ours, which we go live with Redibex and its affiliates, are in the cloud and it’s completely meets all our demands. We utilize more then one cloud service and infrastructure and we were able to achieve these with AWS and Runibex Technology Group”

Sedat Yıldırım

Omnichannel Retail & Technology Director


Boyner Group is the largest publicly traded non-food and non-electronic retail group; includes 7 group companies (Altınyıldız, A&Y Marka Mağazacılık, Beymen, Boyner Büyük Mağazacılık, BR Mağazacılık, Hopi, Morhipo), hundreds of represented brands, 10.000 employees, registered customers over 20 million and stores over 500. It serves in different retail formats ranging from luxury fashion brand stores, multi-story retailing, e-commerce to mobile trading. The Boyner Group, which gives direction to the sector by offering a unique shopping experience to its millions of customers with the principle of unconditional customer happiness, has a total turnover of $ 1,5 billion in the year 2016.

The Challenge

In 2014, a multichannel digital conversion program was initiated by the group's strategic decision and the target there; starting with the fact that electronic commerce is growing rapidly, e-commerce infrastructures have taken the first step in their work to ensure that stores are keeping pace with our customers. The project, launched at the end of 2014, will try to turn every retail business into a next-generation retailing concept where both web and mobile are actively used. In-Store sales support applications and the inclusion of Click and Collect services were among the goals of quickly deploying the entire e-commerce infrastructure without distinction of offline, web or mobile customers. We gave this strategy the name of "All-line retail".While making the decision to reach this goal with NGI Commerce Suite solutions, the most important factor that standouts independently from the product was entire infrastructure; 7 different domains and the app attached to them that Turkey's leaders, in-store sales support applications, warehouse and in-store operations and product collection was to be scalable to the reporting requirements accordingly.
Other goals besides scalability are stability at a top level, sustainability, security and flexibility in DR scenarios.

Why Amazon Web Services

NGI Information Technologies, the owner of NGI Commerce Suite product selected for e-commerce infrastructures, is a Runibex Technology Group affiliate. Redibex Information Technology which is the most competent partner in the field of corporate and e-commerce in Turkey, is also a Runibex Technology Group affiliate. Redibex has recommended the AWS for the Boyner Group project that is Turkey’s one of the largest digital transformation projects and is one of the most comprehensive projects in the use of the cloud and after the feasibility work, it was decided to proceed with the Amazon Web Service. One of the factors in this decision was the high API loads of the front-end and in-store and mobile apps. Elastic Beanstalk and Elastic Cache services were key services experienced in many e-commerce projects around the world to meet these heavy loads in a scalable and seamless manner.
Providing uninterrupted database access was important for systems running 7-24 and under constant load, and it was believed that using Amazon RDS services including Multi-AZ would provide a much more stable environment for problems with previous cloud experiences.

The Elastic Load Balancer service was already well received by the S3 Storage Service in order to ensure that the load distribution is healthy and lossless, and the S3 Storage Service quickly and reliably access images and images close to 5 TB. For meeting high loads such as “order management with active 170,000 product variant for only one domain, in-store work orders, order management, product collecting operations, 4 different back-office systems,  over 30 near-real-time integrations including 3rd stakeholders” Amazon RDS, EC2, S3 and Amazon Elastic Beanstalk and Elastic Cache Services are also positioned. After completion of the project rollout, Boyner Group needed unique but best practice solutions to manage 7 Domains with one team. For this reason, we anticipate using the Lambda and Cloud Formation services for the requirements for automatic opening and closing of the test and staging systems when it’s needed.

One of the requirements for all these solutions was the monitoring of the systems and the monitoring of the alerts received, and it was planned to use both AWS partner Redibex's managed service solutions and AWS Cloud Watch service. Being a long-term project, the need for infrastructure to grow with the adoption of each domain, scalability needs in case of aggressive growth of business and meeting all aforenamed needs completely but cost efficiently are the factors for AWS to be decided.

The Benefits

For the Boyner Group, the AWS infrastructure has different levels of value in terms of technology, sustainability and cost advantages. In this sense, it was only possible with AWS that the goal was to manage 7 different domains centrally with one team and with many different technologies and integrations.In the present case, all of our systems are scalable according to the load and sources can be increased manually if necessary. With the support of Redibex Managed Service and AWS Technical Support, we have gained a business environment and a solution that we can achieve our aggressive growth goals.We were able to spread rapidly one of Turkey’s biggest digital conversion project, including 7 different domains, in the all group in only 2 years and even in the first transitional years, aggressive business goals of the group are achieved thanks to AWS.

Boyner's technical teams' experience of cloud technologies throughout the project and through the partnership of Runibex Technology gave the Boyner Group significant experience, confidence and motivation for the future use of cloud in IT investments.About this Boyner Holding Omni Channel Director Sedat Yıldırım says: “ In the frame of the project, our goal was to provide benefit for both the group and the customers we touch. For this reason; unlike the well-known methods, we use the method of the best examples in the world that applied for the first time in Turkey. So it was very important for us to work with business partners who will be with us in all processes, flexible and working with us and supporting us with their products and services in the sense of new technologies. We needed the infrastructure that can handle very fast growth potentials. With Redibex and group companies, all our e-commerce projects we have been dealing with are in the cloud environments and meet these needs. We use multiple cloud services and infrastructure, and we manage them all thanks to Runibex Group and AWS”